Theme Settings

Theme Settings

Theme settings contains settings that affect the theme as a whole. You can customize colors and fonts, configure social media accounts and adjust other settings, like the format of dates.


Theme Feature

Color palette

Editorial lets you configure four accent colors and two background colors. You can then assign these colors to various components on your store. This gives your store a cohesive and refined look.

General Colors
  • Primary – the main content color, used for text and buttons
  • Main Accent – used for content, blogs and articles
  • Secondary Accent – used for the notice bar, newsletter and footer
  • Shop Accent – used for collections and products
  • Borders – used for borders
  • Background – used for the background of all site pages
  • Section background – used for section backgrounds
  • Color – choose between “Primary” and “Accent” colors for the buttons
Secondary text
  • Color – choose between “Primary” and “Accent” colors for secondary text; secondary text is prices, dates, and pagination text.
  • Background – choose a color for the footer’s background; all colors from the General colors section are available, plus black and white
  • Accent – choose a color for the footer’s foreground (text, links and social media icons); all colors from the General colors section are available, plus black and white


Use the Shopify font picker to choose three font families:

  • Main – the base font family 
  • Header – the font family for titles, names and section headings
  • Body – the font family used for longform text like product descriptions and blog post or page content

When choosing a family, you also choose a default weight. Weight is the thickness of the strokes; “Bold” is a weight, so is “Light”.

  • Text transform – capitalize the headings or make them all uppercase, or, leave them as they are
Section titles
  • Typeface – choose whether to use the Main font or the Header font; the specific font families are defined above
  • Modify font weight – use the font as is, or use a lighter or darker weight (will only apply if weight is available)
  • Text transform – capitalize the section titles or make them all uppercase, or, leave them as they are
  • Letterspacing – increase letterspacing; letterspacing, or tracking, is the amount of horizontal white space between each letter
Navigation, Buttons, Meta

These three elements’ settings have the same controls:

  • Text transform – choose between capitalizing, making upercase or doing nothing
  • Letterspacing – increase letterspacing
Borders and horizontal rules
  • Height – adjust the thickness of borders and horizontal rules, in pixels


  • Show vendor – show the product’s vendor in collections, on the homepage, in related products, and in search results.
  • Show second image on hover – if a second product image is available, it will be shown when the mouse pointer hovers over the product’s image on collection pages


The favicon is a small icon that represents your site. It often appears to the left of the site’s title in the browser’s tab.

  • Image – choose an image to use as a favicon; make sure the image looks good at a very small size like 16 by 16 pixels


Adjust the display settings of dates across the site.

  • Date format – choose between “Time Ago” (e.g., 6 days ago) or “Standard” (e.g., 18th December 2018)

Cart page

  • Enable cart notes – let your visitors add special instructions to their order
  • Show product vendor – show each product’s vendor in the cart
  • Cart type – choose between “Drawer,” which appears as an overlay on the current page, or “Page,” which always takes the visitor to a dedicated cart page

Social media

Social sharing options

Choose which sharing options to enable wherever “Share links” are enabled. Enabling sharing links is done on the individual page’s template.

  • Share on Facebook
  • Tweet on Twitter
  • Pin on Pinterest
Social accounts

Provide full URLs to your social accounts.


Customize your Shop’s checkout settings. This one is not a theme setting, take a look at Shopify’s checkout customization guide for further help.

Change theme style

Apply one of the theme’s styles (previously called “Presets”) – Agency, Amour, or Adventure. Theme styles are snapshots of pre-configured theme settings that add up to a distinctive look. You can use these as a starting point for customizing your store. 


When you apply a new style, you will lose changes to theme settings. However, none of your store data (products, pages, blog posts, etc.) will be lost.

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